Lindsay Lohan has filed suit against eTrade for using the name “Lindsay” in its Superbowl ad. (source) Apparently, Lohan’s position is that eTrade used the name “Lindsay” to trade off her name and likeness. The complaint is here, and a perfunctory review of it leads me to the conclusion that it is a piece of shit. Of course, in addition to handling right of publicity cases, her attorney also handles traffic tickets (source).
Here’s the commercial.