I get asked that question a lot. The answer is “it has to be the right case.”
Most of the time, the conversation ends with me advising a potential client to spend their money elsewhere — like on a public relations campaign. I advise them of the Streisand Effect. I tell them that its going to cost a lot of money, and it won’t likely achieve their goals.
On the other hand, once in a great while while, a defamation case comes my way that I can get behind.
(Complaint posted with client permission)