Trojan has a new ad campaign involving pigs with cellphones in a nightclub. Yeah, sounds like downtown Orlando to me. Anyhow, the ad sounds pretty clever. You can read about it here.
CBS and Fox rejected the ad because it promoted condoms as pregnancy barriers.
In a written response to Trojan Fox said that it had rejected the spot because, “Contraceptive advertising must stress health-related uses rather than the prevention of pregnancy.” Source.
Ummm…. WTF?
“We always find it funny that you can use sex to sell jewelry and cars, but you can’t use sex to sell condoms,” said Carol Carrozza, vice president of marketing for Ansell Healthcare, which makes LifeStyles condoms. “When you’re marketing condoms, something even remotely suggestive gets an overly analytical eye when it’s going before networks’ review boards.”
Same source…. and like I said, WTF?
For a more in-depth, (and frankly, much better) discussion of the issue, check out Marty Klein’s Sexual Intelligence Blog entry on this subject.
