By J. DeVoy
How To Destroy Angels, Trent Reznor’s new project, released its new album free of digital rights management and cost. The “free” download is available here — but by accepting it, you consent to have band-related e-mail sent to that account.
On the revenue side, there’s traditional band merchandise like shirts and posters, and the album will be released on vinyl in the future. The latter strategy seems outdated, but audiophile favorites like Tool and The Brian Jonestown Massacre have been pursuing this resurgent market for several years.